Porsche and Erich Strenger: A graphic report by Mats Kubiak

• Language: english
• Publisher: Delius Klasing
• 186 pages

"Corporate Design" or "Corporate Identity" - these buzzwords were not yet on everyone's lips when Erich Strenger produced his first graphics for Porsche. That was in the early fifties, and Porsche - still very young - had yet to find its way into the world's sports driving circles. Strenger, the passionate Porsche driver and graphic designer, helped with this. His modern designs shaped the Porsche in-house magazine "Christophorus", the first advertisements, brochures, in short: almost everything with which Porsche presented itself to the interested public. They contributed so much to the definition of Porsche core values such as sportiness, efficiency and modernity as well as the unconditional recognisability of the company's products.This book is the first overview of Erich Strenger's magnificent work. Mats Kubiak, himself a communication designer and Porsche fan, has intensively studied Strenger's oeuvre and presents all relevant works for Porsche. He not only looks at Strenger's work, but also at his biography - because the two are always closely interwoven in the case of artists. A look back at four decades of Porsche graphics:- Further development of typography- Racing in advertising- Corporate designs by Porsche- Commercial graphics through the ages Exclusive insights into the fascinating world of Porsche.