Book:

Automobile Logos: development and design automotive brands

by Simon Heptinstall

• Publisher: Delius Klasing Verlag
• Date of publication: 1st edition 2018 (October 25, 2018)
• Language: German
• Format: 17.7 x 2 x 23.7 cm / Hardcover
• Number of pages: 224
• ISBN: 978-3-667-11401-3

Have you always wondered where the Mercedes three-pointed star comes from and what the black horse in the Ferrari logo is doing? Or is Elon Musk hiding an ingenious design idea behind the obvious T in Tesla's crest?

With Auto Logos you now get the answers to these and many other design questions: Find out everything about the most famous brand logos in automotive history and experience their development in informative photo series. Even the smallest details such as color codes no longer remain a secret. Compiled by motoring journalist and Top Gear editor Simon Heptinstall, this book brings together the stories of major brands and people.

The most popular car brands under the magnifying glass In his book

Simon Heptinstall brings together over ninety car brands and their unmistakable car emblems. Among them are not only old classics like Triumph and well-known heavyweights like Audi, Renault or Ford. Young brands such as Tesla and Geely also find their place in the extensive encyclopedia.

• Comprehensive reference work in a classy design
• More than 90 brand logos from car manufacturers from all over the world
• detailed logo design info: graphical outline of car emblems and color codes
• Detailed development history of particularly iconic brands such as Buick and Peugeot
• Presentation of special personalities from automotive history such as André Citroën, Gottlieb Daimler and Enzo Ferrari

The Compendium of Car Logos. Development and design of automotive brands. not only offers a list of all car brands and their logos, but also background information on the history of their origin and the changes that car logos have undergone over the decades. Embark on a fascinating journey through time through the last hundred years with this branded bible!